Portfolio
A selection of creative and strategic work spanning social media, brand storytelling, and content. From global campaigns to purpose-driven projects, these are some of the stories I’ve helped bring to life — blending creativity, strategy, and authenticity.
iZettle by PayPal
OCEAN READER
The world’s first card reader made from 75% recycled ocean plastic. Born during an internal Hack Week, our team turned a small idea into a globally recognized sustainability initiative. As Head of Social, I led the storytelling and launch — turning purpose into engagement and making it one of iZettle’s most engaging campaigns ever.
iZettle by PayPal
WOMEN TRANSFORMING TECH
Created in collaboration with UN Women, Women Transforming Tech is a book celebrating women in the tech industry - written, designed, and promoted by a group of women at iZettle.
The goal was to inspire the next generation and spark conversations around gender equality in tech. As Head of Social, I led the social media storytelling and PR launch, which achieved significantly higher engagement and global reach than our usual campaigns. The collaboration with UN Women brought powerful credibility, while the campaign’s success was rooted in its authenticity - created entirely in-house by our group of passionate women.
Happy Socks
WALK WITH PRIDE
Created in collaboration with the LGBTQIA+ community, Walk With Pride celebrates self-expression and belonging beyond Pride season. The campaign spotlighted voices from the vibrant ballroom scene - a place where everyone is free to be who they are. As Social Media Lead at Happy Socks, I led the storytelling and social activation, using our platforms to amplify love, individuality, and inclusion year-round.
ORA CACAO
THIS IS YOUR SIGN
In collaboration with Ora Cacao, a leading producer of ceremonial-grade cacao, I celebrate the ritual, presence, and connection that cacao brings to daily life.
As a content creator and affiliate, I produce and feature in storytelling videos showcasing the brand’s purpose and product experience in an authentic, heart-led way. Blending visual storytelling and personal practice, helping introduce Ora Cacao’s mission to new audiences across social media.
The content has been warmly received by Ora’s community, helping share the brand’s mission through authentic storytelling.